SFA- Finalists

I am going to kick off my first blog on the website with what was the best night of my professional career. The Delicious Food Co makes beautiful artisan sandwiches & salads for office catering in Dublin. We do not have a shop as we are food producers not retailers & therein lies the crux- without a shop front or a physical presence for customers to visit it can be hard to be seen beyond our existing corporate client base.

The Small Firms Association (SFA) promotes & advocates for the small business community in Ireland. When we were invited to put submit an entry into their NATIONAL annual business awards as a contender in the Food & Drink category, I’ll be honest, I thought what’s the point, we are too small, too local, our profile too low.

But I did submit my application, outlining how our small family business has been committed to delivering beautiful artisan food  to Dublin workers since 2005. I outlined how unseen we felt over the years, as each new product launch or shop got feted in the media, who steadfastly ignored the great businesses who were quietly working away, and who had survived & thrived thru both the recession & Covid.

When the email landed announcing that we were one of the five finalists, I kid thee not I cried with joy.

The awards night came with three tickets to a gala dinner in the RDS, but this was a night for all of us in The Delicious Food Co- our team who are so much part of our success, so we bought a table for 12 and we all scrubbed up beautifully for the very special night.

It was joyful to see our team from all over the world soak in the occasion as they sent gleefully sent videos home to their family in Myanmar, Argentina, Bolivia, India, Pakistan, Brazil & Monaghan!!!!

We didn’t take home the top prize but in every sense we were winners & we danced the night away our hearts full pride & love.

Oh what a night !

Shirley x